by BUTTERWORTH-HEINEMANN, an imprint of Elsevier Science,
Oxford, UK and
Publication: August 2002. 368 pp. Hardover, $37.99
by PHILIP R. HARRIS, Ph.D., management psychololgist and author of LaJolla, California.
Dr. Harris is a member of the European Business Review Editorial Advisory
For those concerned about doing business within the European Union, EURODIVERSITY
is an invaluable resource for dealing with its multinational cultural differences
. The primary author, Dr. George Simons of France, is world-renowned as a diversity
consultant and prolific writer on the subject (www.diversophy.com). His five fellow
contributors also are distinguished as diversity practitioners throughout Europe
- Arjen Bos of The Netherlands, Marie-Therese Claes of Belgium, Elena Garcea of
Italy, Nigel Holden of the United Kingdom, and Michael Stuber of Germany. All
are noted as experienced consultants and writers in the field of intercultural
relations, having served clients in many countries and international agencies.
ten stimulating chapters cover a wide range of topics related to cross-cultural
business issues. The senior author, Simons, provides an overall introduction,
followed by pithy treatment of "The Diversities of Europeans and their Business
Impact;" " Europe's 'New' Economy and Virtual Collaboration;" and
"Who is European? Prognosis and Recommendations." His central thesis
is that in 21st Century business , "diversity is about globalization, organizational
learning, and knowledge management, as well as about recruitment, equal opportunity,
workforce demographics, and social integration." Dr. Simons focuses upon
the particular challenges facing Europeans in a wired world, especially with the
influence of new communications technologies.
Dr. Elena Garcea of the Universita di Cassino, Italy, contributes three chapters
dealing with differences in terms of past legacies; as well as, current crises
and foreseeable futures; plus, managing diversity so as to create market value.
She carefully examines managerial leadership in terms of attitudes and bias; crises
management; regional cultures and in-country challenges; and the new roles of
women. Garcea confronts critical issues, such as shifting demographics, illegal
migrations, aging, and strategic alliances. This professor of philology and history
analyzes EU's stresses and strains, as well as the Union's weaknesses and opportunities.
insightful essays are provided by other members of this team of multicultural
educators and trainers....Michael Stuber, founder of Mi-st Consulting in Cologne,
is concerned about business-related, strategic approaches to diversity, especially
within European subsidiaries of global corporations. This industrial engineer's
mind-provoking deals with diversity as it affects human resource development,
as well as organizational culture, communications, and change....Dr. Nigel Holden
is a professor of cross-cultural management at the Kassel Management School, as
well as, a visiting lecturer at the Vienna School of Economics and Business Administration,
in addition to the Leiden University School of Management. His principal emphasis
is upon the emerging field of knowledge management, the subject of his latest
book from Prentice Hall. Holden shares astute best practices in this regard by
key world corporations....Arj en Bos, an organizational anthropologist, is the
principal of a Utrecht consultancy, Engage! InterAct. He shares here his thoughts
on integrity, business ethics, and how to practice good corporate citizenship....Dr.
Marie-Therese Claes of the Institut Catholique des Hautes Etudes Commerciales
and Brussel's Business School, offers observations on Europe's gender mainstreaming,
labor market and wage imbalances, women in management, and the influence of electronic
communications upon quality in production and services.
The writers offer helpful case studies and annecdotes, numerous exhibits and illustrations,
plus a listing of diversity resources. The latter include sections on references
and bibliography, including a very useful listing of Internet resources of Major
European and international organizations. To further assist readers, the co- authors
have provided five appendices - policy declarations on cultural diversity and
new information technologies; Commission of the European Communities; EU Survey
of Diversity Challenges, and Benchmarking Initiatives. In all, the six collaborators
have presented European business leaders with a practical, inexpensive guide to
Europe's multinational and multicultural communities!
This is the latest release in Butterworth-Heinemann's MANAGING CULTURAL DIFFERENCES
SERIES. In this management development collection of some fifteen titles, there
are two recent volumes which complement the coverage of EURODIVERSITY - namely,
SUCCEEDING IN BUSINESS IN CENTRAL AND EASTERN EUROPE; and INTERCULTURAL SERVICES
- A WORLDWIDE BUYER'S GUIDE AND SOURCEBOOK.